How Data Analytics Can Help in Small Business Growth

There’s a famous quote by Bill Gates, Founder of Microsoft. He says: “If your business is not on the Internet, soon your business will be out of business.” With these words, Bill Gates sums up the importance of every business, regardless of its size and nature, having an online footprint and presence. However, in today’s world and especially with the boom in e-commerce during the COVID-19 pandemic, merely having a good website, Facebook page, YouTube channel, or other social media presence isn’t enough. You need to know where your potential market lies, who and how to target as clients and likes and dislikes of the areas where you’re focusing all energies of your online strategies. Therefore, data analytics is a vital component for every online marketing strategy, including for small businesses. In this article, let’s explore how data analytics can help small businesses grow. And how to sustain that growth for tangible results. How Data Analytics Helps Small Businesses As a sma...