How Can You Grow as a Digital Marketer?

 Until the last decade, digital marketing was something that was almost unheard of. Almost all companies were satisfied with traditional marketing channels and did not see the reason to change. A fresh college graduate would have never thought about building a career in digital marketing.

However, standing in 2021, the scenario looks remarkably different. Digital marketing is not anymore a luxury or a ‘nice to have’ option but is a mandate for businesses that want to keep up with the competition. With the evolution of technologies, digitization, and rapidly changing market dynamics, digital marketing is the only way forward to reach their audiences.

Today’s market is content-driven, and people believe more in what others are saying about a product rather than believing in traditional marketing gimmicks produced by televisions and newspapers. With this shift in marketing strategy and industry outlook, digital marketers are now in high demand, and if you know how to do it the right way, there is no dearth of career opportunities for you.

What is Digital Marketing?

Digital marketing can be referred to as online marketing that makes use of electronic devices like mobile phones, laptops and tablets to reach target audiences. Digital marketing is an umbrella that includes different online strategies of marketing, including social media marketing, search engine marketing, Search engine optimization, email marketing, content marketing, influencer marketing and much more.

With the increase in the use of digital marketing, the demand for highly skilled digital marketing professionals also has risen. So, let us understand why pursue a career in digital marketing?

Why Digital Marketing is a good career?

Digital marketing is a growing industry, and the opportunities are endless if you are willing to learn and upskill yourself. These are few reasons why digital marketing is a good career option:

  • The demand-supply gap: Digital marketing skills are in good demand, and there is a wide digital skills gap in the job market.  To fill that gap, more skilled digital marketing professionals are required. As a result, the demand for digital marketing professionals exceeds supply by 44% that means that you should take advantage of this high demand, as per Marketing Hiring Trends.
  • Bigger budgets in digital marketing: The brands are nowadays putting more attention on digital marketing, and for that, they need highly skilled digital marketing professionals. The companies have started allocating bigger budgets for digital marketing that creates more pay and a number of career choices for digital marketing professionals.
  • In-demand skill: Digital marketing skills are among the most in-demand skills of today. As a result, you can become an in-demand professional. As per the below graph, digital marketing is one of the essential skills for marketers today. According to Marketing Hiring Trends, the most in-demand expertise was digital marketing while hiring marketers in 2018.
  • Scope in digital marketing: There is plenty of scope for the people who want to enter the digital marketing industry. There are more career choices across industries and technologies and is a progressive field. One can go for SEO expertise, social media marketing expertise or can become a content specialist. It all depends on personal interest, emerging technologies and career needs.
  • Get a good start in your career: In the digital marketing industry, you get many opportunities to start your career and set yourself. Right from the companies like Google and Microsoft to small startups, new digital marketing professionals allow you to showcase your skills and start your career.
  • Showcase your creative skills: Digital marketing jobs provide you with a room to showcase your creativity in day-to-day activities. Whether it is in writing, design or development of products and marketing or in improving customer experiences. The job does not get boring. 

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