15 Ways How Design thinking changed the World

 

Introduction

When design principles are applied to planning and creativity, the success rate for innovation improves drastically. A good design has the charm to make products more valuable and services more tempting to users. 

According to the Design Management Institute, “Design-led companies outperformed the S&P 500 by 211%.” 

Design Thinking is altering the way companies create value for their products and services. It is an impactful framework with the ability to transform your approach towards the problem. In the past, companies may have thought of design as something only for artists or other creative professionals. But now, CEOs and hiring managers across many fields are summoning designers to enhance their products and services. 

Design thinking has been proven beneficial as a problem-solving method for creators and industrialists alike in multiple fields, including consumer items, healthcare, travel, and even self-improvement. Here we will look at 15 Design Thinking examples to see how firms have incorporated the process with a user-centered approach.

But what is Design Thinking?

Design Thinking is a problem-solving skill that unites logic, intuition, and systematic reasoning to promote long-term solutions. It is particularly beneficial in tackling complex glitches that are unclear or unknown by- 

  • Grasping the human needs involved 
  • Re-framing the problem in human-centric ways 
  • Creating designs in brainstorming sessions 
  • Developing a hands-on approach in prototyping and testing

Process of Design Thinking

Process of Design thinking; empathize, define, ideate, prototype, test, and implement
Process of Design thinking; empathize, define, ideate, prototype, test, and implement

Examples of how design thinking changed the world

1. Netflix

As the internet began offering users content with the added benefit of conveniently consuming it out of their living rooms, companies were striving to leverage this trend to their advantage.

After conducting a series of streaming tests to understand the feasibility, Netflix started renting old movies in DVD format by mail. This way, it made people get used to streaming while they kept on building their library. Currently, Netflix offers on-demand internet streaming video services. They didn’t stop there and kept on using Design Thinking to innovate. In 2011, Netflix started producing its content like Stranger Things, Black Mirror, etc. According to Fortune 500, Netflix serves ~ 208 million consumers in 190 countries and is valued at ~ $231,040.7.

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